As far as the line of product is considered, then the company should focus on the dehydrated quick-cooking rice, the Meta Tempo product line, which has huge potential growth in the market. Also, the company has a good product line in the market to offer to the fragmented consumers.
The company would be able to increase sales of its products because consumers would be able to find a product with ease. Similarly, the company has diversified products to target segmented consumers in the market.
Paraboiled and specialty rice were growing approx. Advertising for the product launch should include consumer coupons and recipes or use with the risottos. Some examples would include: Gallo discounting the price to grocers to help raise their margins and Gallo offering the consumer a rebate or offering coupons as a sales incentive.
One of the questions that needed to be answered included whether or not resources should be focused in new high growth markets or should he focus on mature markets. It was a trusted brand and known for good quality.
The aggressive marketing by the competition has made an impact. Gallo must increase their advertising budget and they must spend on advertising for more than just the Gallo Oro line.
Paraboiled rice consisted of However, it lacks in the placing of products on the market. Whereas the distribution of the product is much more important, the marketing communication with the customers is also vital.
As suggested in Italy, print advertising and product packaging should include recipes. Where it has decent pricing, promotion, and product strategy in the market. Hence company should increase its communication budget in the market to compete with the other players in the market.
The marketing is communication with the customers to let them know what you have for them that is different from other competitors in the market. Meanwhile, having competitive prices, it has good gross margin than the other competitors in the market.
Preve is resisting price reductions when raw material costs have dropped significantly. Which shows that the company has a competitive advantage in operating cost or cost of production, where it can produce a product at lesser prices than others.
Products that enhance the consumer experience and that are convenient will create a positive brand image and increase customer loyalty.Read Gallo Rice free essay and over 88, other research documents. Gallo Rice. Sig. Cesare Preve, marketing director for the Gallo brand of rice, was reviewing Gallo’s current market position in three different.
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ESSAYS, term and research papers available for UNLIMITED access. Gallo Rice Case Solution,Gallo Rice Case Analysis, Gallo Rice Case Study Solution, Describes marketing company branded rice products three different countries - Italy, Argentina and Poland.
Explores the similarities and differences betwee. Riso Gallo is one of the largest rice mills in Europe & among the oldest Italian rice-growers. It is also at the forefront of the food industry, learn more.
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. Gallo Rice Italy Case Solution, Gallo Rice Italy Case Solution Similarly, the company had three competitors in the market.