On September 12 of that year, the newspaper set an all-time single day circulation record, selling 3, copies for its edition covering the terrorist attacks that destroyed the World Trade Center and damaged The Pentagon and a hijacking attempt tied to the two events that resulted in the crash of United Airlines Flight 93 outside Shanksville, Pennsylvania.
Initially, only its front news section pages were rendered in four-color, while the remaining pages were printed in a spot color format. Since Marchthe Friday edition of Life has been separated into two distinct sections: Total daily readership of the paper by according to Simmons Market Research Bureau statistics had reached 5.
Early regional prototypes included East Bay Today, an Oakland, California -based publication published in the late s to serve as the morning edition of the Usa today business reporters Tribunean afternoon newspaper which Gannett owned at the time.
Eastern Time — incorporates a boilerplate " Local news " or " Local programming " descriptions to denote time periods in which the five usa today business reporters English language broadcast networks ABCNBCCBSFox and The CW cede airtime to allow their affiliates to carry syndicated programs or local newscasts; the television page has never been accompanied by a weekly listings supplement with broader scheduling information similar to those featured in local newspapers.
On February 8,Gannett launched USA Today Live, a broadcast and Internet initiative designed to provide coverage from the newspaper to broadcast television stations nationwide for use in their local newscasts and their websites; the venture would also provide integration with the USA Today website, which transitioned from a text-based format to feature audio and video clips of news content.
The paper also publishes the Mediabase survey for several genres of music, based on radio airplay spins on Tuesdays, along with their own chart of the top ten singles in general on Wednesdays.
But USA Today is sufficiently different in aesthetics to be recognized on sight, even in a mix of other newspapers, such as at a newsstand.
On some days, the Weather Focus could be a photo of a rare meteorological event. Stock tables for individual stock exchanges comprising one subsection for companies traded on the New York Stock Exchangeand another for companies trading on NASDAQ and the American Stock Exchange and mutual indexes were discontinued with the redesign due to the myriad of electronic ways to check individual stock prices, in line with most newspapers.
Some examples of that divergence from tradition include using the left-hand quarter of each section as reefers front-page paragraphs referring to stories on inside pages sometimes using sentence-length blurbs to describe stories inside; the lead reefer is the cover page feature "Newsline," which shows summarized descriptions of headline stories featured in all four main sections and any special sections.
Gannett was given permission from the Alliance for Audited Media to count the circulation figures from the syndicated local insert with the total circulation count for the flagship national edition of USA Today. It also announced that the paper would shift its focus away from print and place more emphasis on its digital platforms including USAToday.
Advertising coverage is seen in the Monday Money section, which often includes a review of a current television ad, and after Super Bowl Sundaya review of the ads aired during the broadcast with the results of the Ad Track live survey.
Opinion section[ edit ] The opinion section prints USA Today editorials, columns by guest writers and members of the Editorial Board of Contributors,  letters to the editor, and editorial cartoons.
The design uniquely incorporated color graphics and photographs. Book coverage, including reviews and a national sales chart the latter of which debuted on October 28,is seen on Thursdays in Life, with the official full A. The international edition of the paper features two sections: News the oft-labeled "front page" sectionMoney, Sports, and Life.
USA Today is known for synthesizing news down to easy-to-read-and-comprehend stories. The international edition set circulation and advertising records during Augustwith coverage of the Summer Olympicsselling more than 60, copies and pages of advertising. The newspaper also features an occasional magazine supplement called Open Air, which launched on March 7, and appears several times a year.
The site was designed to be more interactive, provide optimizations for mobile and touchscreen devices, provide "high impact" advertising units, and provide the ability for Gannett to syndicate USA Today content to the websites of its local properties, and vice versa.
On certain days, the news or sports section will take up two paper sections, and there will be a second cover story within the second section.
On January 24,to reverse a revenue slide, the paper introduced a tweaked format that modified the appearance of its front section pages, which included a larger logo at the top of each page; coloring tweaks to section front pages; a new sans-serif font, called Prelo, for certain headlines of main stories replacing the Gulliver typeface that had usa today business reporters implemented for story headers in April ; an updated "Newsline" feature featuring larger, "newsier" headline entry points; and the increasing and decreasing of mastheads and white space to present a cleaner style.
In many ways, USA Today is set up to break the typical newspaper layout. Nielsen television ratings chart printed on Wednesdays or Thursdays, depending on release. To accomplish this goal, Gannett migrated its newspaper and television station websites to the Presto platform and the USA Today site design throughout and although archive content accessible through search engines remains available through the pre-relaunch design.
The summaries consist of paragraph-length Associated Press reports highlighting one story of note in each state, the District of Columbiaand one U. Because of the same limitations cited for its nationalized forecasts, the television page in Life — which provides prime time and late night listings running from 8: Commentary and political cartoons occupy the last few pages of the News section.
Some traditions have been retained, however. Atypical of most daily newspapers, the paper does not print on Saturdays and Sundays; the Friday edition serves as the weekend edition although USA Today has published special Saturday and Sunday editions in the past, the first being published on January 19,when it released a Saturday "Extra" edition updating coverage of the Gulf War from the previous day; the paper published special seven-day-a-week editions for the first time on July 19,when it published special editions for exclusive distribution in the host city of Atlanta and surrounding areas for the two-week duration of the Summer Olympics.
The cover story is a longer story that requires a jump readers must turn to another page in the paper to complete the story, usually the next page of that section.
After selling out the first issue, Gannett gradually expanded the national distribution of the paper, reaching an estimated circulation ofcopies by the end ofdouble the amount of sales that Gannett projected. These are usually loosely based on research by a national institute with the credited source mentioned in fine print in the box below the graph.USA TODAY's Editorial Board, which forms the opinions expressed in USA TODAY's editorials, is the staff of the newspaper's opinion section.
Its members are selected by USA TODAY's editorial page editor with a goal of reflecting the diversity of the nation's conversation. The board operates by. © USA TODAY, a division of Gannett Satellite Information Network, LLC.
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